Trust Aamir Khan [ Images ] to be innovative at everything he does. Be it acting, producing or even marketing.

For his latest, Ghajini [ Images ], which has already created an enthusiastic buzz within the industry as well his Aamir fans, the actor is reaching out to his viewers in a rather interesting fashion.

As you make your way into Fame multiplex lobby at Inorbit Mall, Malad in suburban Mumbai [ Images ], you'll be welcomed by a nicely done figure of the actor, sporting his much-tattooed bare-torso look from the film.  This is not a first, though. Earlier too, when Shrek 3 came out, the celebrated ogre made his presence felt with its giant statue catching everyone's attention.

Said to be loosely inspired by Christopher Nolan's acclaimed Memento [ Images ], Ghajini, directed by A R Murugadoss [ Images ], is a remake of a Tamil hit of the same name. Co-starring Asin [ Images ] and Jiah Khan [ Images ], the intense action caper hits the screens on Christmas Day.

Text and photograph: Sukanya Verma