HOME
NEWS
BUSINESS
MOVIES
SPORTS
CRICKET
GET AHEAD
SHOPPING
rediff NewsApp
Rediff News
All News

NewsApp (Free)

Read news as it happens
Download NewsApp
Rediff.com  » Movies » Your say: The Simpsons get racist?

Your say: The Simpsons get racist?

ShareComment
Text size:  A   A   A
July 11, 2007 16:02 IST
Even as Simpsons fans are having a blast visiting 7-11 stores converted into Kwik-E-Marts and shopping like their favourite characters, not everyone sees the humour.

There is a distinct danger of racial profiling, especially with store-owner Apu, a character heavily credited for the American perception of the Indian accent. Simpsons creator Matt Groening ran into such a store-owner 20-odd years ago, and this often-lampooned character (voiced by Hank Azaria) plays to stereotypes and jokes about illegal immigrants.

Serge Haitayan, a Fresno, California 7-11 franchisee, has been incensed by the deal, calling it an 'absolute embarrassment' and harmful to not just 7-11 as a brand but to Asians and immigrants in general, considering they form a vast majority of the 7-11 family.

Meanwhile, Kumar Assandas, a 28-year-old franchisee of Indian origin, has a different take. Kumar's proud of his Las Vegas Kwik-E-Mart.

'I know it's a stereotype, but it doesn't bother me. Everybody knows it's a joke,' Assandas told CNN. 'I'm a big Simpsons fan myself, and maybe subconsciously it even inspired me to become a 7-Eleven owner.'

What do you think, dear reader? Have The Simpsons gone too far? Or might people be taking offense over nothing? Tell us!

ShareComment
It's free!

To get such articles in your inbox