Ford India [ Images ] on Wednesday signed up Bollywood star Abhishek Bachchan [ Images ] as the brand ambassador for its new mid-sized sedan 'Fiesta.'

Abhishek had earlier endorsed Maruti's [ Get Quote ] multipurpose vehicle Versa [ Images ] along with his father Amitabh Bachchan [ Images ].

Ford [ Images ] on Tuesday announced the prices of its new sedan Fiesta [ Images ], with the entry level 1.4 litre petrol version being pegged at Rs 5.86 lakh (ex-showroom Mumbai [ Images ]).

The other two petrol variants -1.6 litre ZXi model would be priced at Rs 6.59 lakh (ex-showroom Mumbai) and 1.6 litre SXi at Rs 7.22 lakh (ex-showroom Mumbai).

The 1.4 litre common rail diesel variant would be available at Rs 7.33 lakh (ex-showroom Mumbai).

(Above) Abhishek Bachchan, Ford Fiesta's brand ambassador.
Photograph: Jewella C Miranda