It is easier than you think to recharge your prepaid cards for mobile phones now.

ICICI Bank [ Get Quote ], in association with Euronet, has launched a subscriber-friendly service for prepaid subscribers of Airtel, Hutch, Orange and IDEA.

This will enable ICICI Bank ATM/debit cardholders to recharge their prepaid subscriptions from any of these mobile service providers anywhere in the country using the bank's ATMs or by sending an SMS.

The customer has to select the payments option in the ATM's main menu followed by services and toppings to recharge the mobile phone.

The amount for recharging the mobile phone would be debited from the subscriber's ICICI Bank account and the subscription would be directly recharged accordingly.

O P Srivastava, general manager, ICICI Bank, said: "This service is another significant step in our endeavor to use technology to enhance customer convenience and provide them round-the-clock banking and related solutions. The bank will continue to develop such products and make the ATMs a multi-utility platform."