Bloomba, the world's first search-based e-mail, developed by Chennai-based iSoftTech for its US client Stata Labs, is now available in India [ Images ].

Bloomba, which was earlier launched in the US last month, is being targetted at individual professionals who are extensive users of e-mails, said Dr Ashok Jhunjhunwala, professor, IIT Madras and a founder of iSoftTech.

"Bloomba is simple to set up on your desktop," he told a news conference in Chennai.

Bloomba's search features allow e-mail users to effortlessly search and find e-mail, contacts, attachments.

"It ultimately ends the need for traditional folder-based filing and tracking," said Ellen R Salisbury, senior vice-president (products and services), Stata Labs.

iSoftTech will be the re-sellers for Bloomba in India and the first re-seller to be appointed by Stata Labs in Asia.

"Bloomba has been proven to meet specific needs of heavy e-mail users and businesses without the cost of expensive server-based enterprise solutions," Ellen said.

Priced at Rs 1,499, the product can be downloaded from the iSoftTech Web site.

Vijay Babu, president and COO, iSoftTech said about 15-20 software professionals at iSoftTech had worked for the last two years for developing the product.