IT INDIA '97/COMDEX
|December 6, 1997||
'Trade shows don't have a direct effect on sales'Microsoft India won the 'Most popular stall' award in the 'Giga Stall' category at the IT India '97/Comdex exhibition here today.
Neeraj Shaabi, Microsoft India's marketing manager, had a brief Q&A with R Vijay Shankar to share his impressions of the event with Rediff On The Net:
There were no quantitative expectations but we were extremely happy with the tremendous turnout here. About 35,000 visitors must have visited us. One expectation we did have was to accomplish greater partnership with our associates and this has been fulfilled. Twenty-four of our partner companies are displaying our products and services here. The stall space has been offered free to them.
What is the major benefit your company will derive from this participation?
What kind of publicity did you have for the stall?
Do trade shows boost sales?
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