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|November 12, 1998||
Oracle India unveils Comtrak Enterprise SolutionOracle India has unveiled a comprehensive enterprise solution for communications businesses to address the increasing demand for comprehensive software systems that can meet both immediate business priorities and longer-term business support needs.
The Comtrak Enterprise Solution has been designed to give companies a competitive advantage and to facilitate sustained business growth well into the
He said, "With customer demands driving the industry, traditional IT solutions used by telecom companies to minimise fraud and to protect investments in network technology are witnessing a transition. Although these issues remain important, we are increasingly seeing telecom companies in India and across Asia using IT solutions to aggressively target customers with new services such as the Internet."
Oracle's Comtrak Enterprise Solution addresses two fundamental drivers in the industry: how to reduce (customer turnover) to increase margins and what new services should be offered to customers.
One of the ways that Oracle's solution can reduce churn is by using sophisticated algorithms and profiling techniques to spot early indicators of possible customer dissatisfaction.
This allows the company to intervene and retain the customer before any further damage to the consumer relationship takes place.
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