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|June 3, 1998||
HP will experiment with data warehousing in IndiaThe $42.9-billion Hewlett Packard is entering the data warehouse market in India with new products and services.
The company has drawn up an aggressive strategy to capitalise on this hitherto unexplored market on the sub-continent.
Currently, HP is planning to offer the services with its long-time partner,
Solutions Marketing Manager David Kelleher has also been reported as saying that the company will focus on the financial services sector to offer its services. "The industry will be able to monitor customer needs, changes in demands and total profile of the customer base in an effort to serve them better," he explained.
He singled out the insurance industry as the biggest beneficiary of the data warehousing facility.
"With such mines of information, the insurance companies can offer the right products, improve services and more importantly, detect fraudulent claims," Kelleher claims.
He explained that information on a regular pattern of behaviour is the essential factor here.
The new market development will be easy for banks, insurance companies, life insurance and medical insurance firms, said Tim Shaughnessy, director of product marketing.
The company has identified retail, manufacturing, hospitality and travel and tourism as some major areas suitable for the service.
Data warehousing or data mining has been gaining popularity the world over. India, with its massive banking and financial sector, is high on HP's agenda. According to Shaughnessy, data warehousing monitors customer needs, helps financial institutions to react "proactively" and retain customers.
A few years ago, data warehousing was an expensive proposition for many companies. "Today, improved and highly sophisticated technology has brought the costs considerably down. Data collection has become easy and so has storage," he explained.
HP has tied up with major software developers like Oracle, SAP, Sybase and Informix to undertake the projects. HP will take care of the machinery needs.
Another major beneficiary of data warehousing is the taxation department, Kelleher feels. "The department can have access to different kinds of data of a tax payer. By monitoring claims and spending patterns of a taxpayer, the department can effectively root out any foul play," he said.
HP has completed major works for the telecom sector. Both MTNL and VSNL can benefit from the facility, claims Roy. Shaughnessy informed that many Indian companies have shown keen interest in data warehousing and the company expects to confirm some deals in the immediate future.
The company had successfully completed a data-warehousing project for Modi Telstra in New Delhi two years ago.
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