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|January 15, 1998||
Kirloskar Multimedia makes a comeback bidKirloskar Multimedia will be launching 15 CD-ROM consumer titles this year. The first, Ali Baba and the Forty Thieves, will be released before the month's end.
The company, which has had troubles in the last two years after snapping ties first with Videocon and later with Padmini Polymers, hopes to generate revenues this year.
Subsequent to this, KML tied up with Padmini Polymers for the marketing and distribution of its titles abroad as the latter has a good network in the Far East, Europe, West Asia and the US. The company launched its first title, Fables from India, in 1996. This marketing arrangement too did not work well for KML as Padmini, which sold about 15,000 titles abroad, did not pay the agreed royalty fee to KML.
"We felt that Padmini Polymers did not market our titles well and sales were much below expectation. Since the agreed royalty amount too was not paid to us, we decided to terminate the contract,'' said Kirloskar.
Now KML is planning to market and distribute its titles itself, both in the export and the domestic markets. The company is planning to open an office in the US and has identified major cities for the first phase of its distribution network.
According to Kirloskar, the company has chalked out an aggressive distribution strategy for the domestic market. "We are planning to distribute our titles in about 1,200 retail outlets in 30 cities in the next four months,'' he said.
- Compiled from the Indian media
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